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"The
1972 Honda Accord. If you bought one today, you
might be tried and convicted of Grand Thrift Auto!"
Enter horrible music and sub-par
product shots.
I've always felt that I could
easily move into the career of advertising/marketing/brainwashing
the general public.
How often have you bought something
and felt cheated by the overall crappiness of
the product. You're reading this and being cheated
at the moment. It's not well written or entertaining,
but you're still going to end up reading it. The
same thing happens with advertising. You think
it's going to be good and it invariably is not.
To show off my superfly advertising
skills, I thought that I'd show you a couple right
now.
As you can see by this, my advertising
pulls no punches. It's just like me in real life,
I tell it like it is.
If you're getting fat, you'll hear about it. If
you're a minority and I don't like you, expect
cream pies in the face and rocks thrown at your
car from bridges on highways. And then there's
the annoying jail time until I have to kill the
warden and then brutally murder my parole officer...but
that's not a story for now.
Back to the advertising, it sends
out a very clear message. That message is that
if you do not choose to purchase the product you
will get sick and die by not going to the toilet
often enough. This is a clever advertising tactic
because people are afraid of death. This is an
extention of people being afraid of aging (That's
right Joan Collins, you're going to get older)
and therefore losing their youthful exuberance
which via other advertising tells us that being
young and buying particular products is the only
way to have fun.
So by explaining in the advertisement
for Metamucil that there is a chance of dying
over something as simple as not going to the toilet,
it shows the chump...err, target their own mortality
and how trivial it really is. Then by ending the
ad in the short fragment of, "Buy or die"
it gives the person reading the choice of either
buying a product or inevitable death. I'm sure
most people would prefer not to die and therefore
buy the product.
And if you thought that ad was
poorly done, just wait and see the next one. Yet
another advertisement lovingly created on Paint.
Again, the deadly truth.
Most men who are basically 99% of the expensive
car market are afraid that their manhood might
not match up to say, mine. This makes them feel
inadequate as they are inferior male specimens
and need to find some way to make this up to themselves.
By coming straight out and saying this, it automatically
sends this thought process through the below-average
male (which I am not, wink, wink, taps front of
pants). Then as the eye scrolls down the ad they
see the lovely car and then the main slogan, "Ferrari
- Compensate". By putting Ferrari and Compensate
together, it implies that they are both one and
the same. Buying a Ferrari will compensate for
whatever problems you have and Compensation means
buying a Ferrari.
With this in mind along with the initial sentence
mocking the reader, they will feel as though the
perfect answer to their problems is a Ferrari.
Of course the below-average male
cannot afford a Ferrari, and will therefore become
depressed and jump in front of a large building
that is being towed by some rocket powered, magical
truck of sorts.
For the poor man, I am developing
another ad. Just imagine the cheapest car you
can think of with the words, "You're terrible
in bed!" above the picture, and then below
the picture of the car, "So be great in the
backseat". Since a 1972 Honda Accord for
example does little for compensation, all I could
hope for would be some sort of false hope.
My last piece of my overly shoddy
advertising is regarding to another family favourite,
SPAM!
Spam as we all know has absolutely
no good points. It doesn't taste or look good,
it's only well known because it is more or less
a joke with everyone and no one is actually sure
about what it is. However we do know some aspects
of it, and they aren't good. They're very bad
in fact. So bad that no self respecting person
would choose to eat it. But over the years I have
broken the morale of many people I dislike and
it's overly easy to do so. A couple of fat jokes
and bam! Straight to the refridgerator for fatty.
So by pointing out the bad points
of spam, and making a likeness to the bad points
of this particular person reading it, it should
hopefully depress them and send them into some
sort of eating frenzy. I'm not sure how it works
though. People make fun of you because you're
fat, so you spend every waking moment with fried
chicken in one hand, a tub of ice-cream in the
other and a steady stream of tears rolling down
your blubbery cheeks. And I'm talking about the
face here, just to avoid confusion. If you don't
like being called fat, then don't eat.
So by showing the similarities
in spam and the advertising target, which is an
insult in itself and by saying overly cruel things,
it should start one of these eating frenzies.
Then by saying, "Eat Spam,
it's destiny fatso" it implies that it was
inevitable this was going to happen and that Spam
was going to be consumed at some time. This ad
however has no good points to make people feel
better about themselves, but is possibly the only
way that anyone could manage to sell spam.
So that is the end of my little advertising campaign,
which I hope has shown you how in fact something
might be marketed towards yourself and the manner
in which I would attempt to do so. Yes, I know
all of the ads looked terrible and I'll just say
that they are early prototypes in an effort to
cover up that it was my best effort and I'm horribly
depressed, and that all of the ads were sort of
like a horrible insight into my psyche.
Until then everything is drugs
and Russian roulette with a fully loaded pistol
and advertising that will get me in more hot water
than Michael Jackson at Disneyland.
Remember: if you want to move
into advertising, don't lie about the product.
Tell it like it is. There is no greater tool than
making people feel guilty or depressed. Those
people trying to get you to sponsor children in
the middle of nowhere use both tactics. For example
use this tactic when trying to sell a video game,
"Little Billy wants (game name) for his birthday.
If you don't buy it for him he'll hate you and
slit his wrists! Is the price of a game worth
your child's life?" See, that makes you feel
terrible as a parent as you know your childs death
could easily be avoided.
As long as your ads make people
feel inadequate, make them fear their own mortality,
or the mortality of loved ones, or make them fall
into the deep abyss of depression, you're doing
your job nicely. "Congratulations Mr. Johnson.
You've been promoted to Nazi!"
I'd like a promotion, regardless
of what it means I end up doing, but with these
advertising techniques, I could be rubbing shoulders
with Hitler himself!
It's part of the human condition
to want something, and then want something else
once you have it. If you break someone's spirit,
they'll only want what you sell.
Feasties. If you don't like it
Ozma will be so upset he'll kill his family. Do
you want to be responsible for a mass murder?
I didn't think so.
Of course you don't, so send us
money.
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